Liven Brand & Presskit 👀

Logos

Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimum visual balance. It is critical that the correct logo file be used to our specifications described below.

If your audience isn't familiar with Liven, we recommend using our full primary logo.

If your audience is familiar with Liven, you may want to use the mark on its own.

Do’s and Don’ts

Please treat our logo with respect. There are a number of things that should never be done to our logo, a few of which are illustrated below. In brief: never alter our logo in any way.

Don't use the mark in a word

Don't compress or distort the logo

Don't use any color other than our gradient, dark grey, or white for the logo

Don't use a different typeface for the wordmark

Don't use the wordmark without the logomark

Don't use the mark in an illustration

Don't redraw the mark

Don't alter the mark in any way

Brand Colors

Color is a strong brand identifier - it provides contrast and helps define hierarchy. We believe that color should be used boldly, but appropriately, to make content the clearest. Always use the exact color values as listed below.

Brand Font

Fonts are an important part of our brand identity - they help define the look and feel of Liven, both online and in print. We use our brand font to display our content, highlight features, and emphasize what is important on our platform.

Color Distribution

Of equal importance to our color values is how they are used in relation to one another. We rely heavily on our primary gradient, and use our cascading grey and white values to designate content hierarchy.

Press Images

We prefer to be represented in media with our most current look. If you are looking for an image that describes Liven and our work culture, feel free to use any of these photos that we've already taken.