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Liven Brand & Presskit 👀

We want to make it easy for you to have the correct version of our logo, colors, and images for your needs.

Logos

Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimum visual balance. It is critical that the correct logo file be used to our specifications described below.

If your audience isn't familiar with Liven, we recommend using our full primary logo.

If your audience is familiar with Liven, you may want to use the mark on its own.

Download all logos
Liven Primary Horizontal Logo

Horizontal Logo

Liven Primary Vertical Logo

Vertical Logo

Liven Primary Mark

Primary Mark

Liven White Horizontal Logo

Horizontal Logo

Liven White Vertical Logo

Vertical Logo

Do’s and Don’ts

Please treat our logo with respect. There are a number of things that should never be done to our logo, a few of which are illustrated below. In brief: never alter our logo in any way.

Don't use the mark in a word

Don't compress or distort the logo

Don't use any color other than our gradient, dark grey, or white for the logo

Don't use a different typeface for the wordmark

Don't use the wordmark without the logomark

Don't use the mark in an illustration

Don't redraw the mark

Don't alter the mark in any way

Don't Example #1
Don't Example #2
Don't Example #3
Don't Example #4
Don't Example #5
Don't Example #6

Brand Colors

Color is a strong brand identifier - it provides contrast and helps define hierarchy. We believe that color should be used boldly, but appropriately, to make content the clearest. Always use the exact color values as listed below.

Liven Dark Blue

Use for gradient & buttons

rgb
rgb(31, 162, 255)
hex
#1FA2FF
cmyk
88  36  0  0

Liven Light Blue

Use for lightning gradient

rgb
rgb(22, 202, 252)
hex
#16C9FC
cmyk
91  20  0  1

Liven Green

Use for lightning gradient

rgb
rgb(90, 235, 228)
hex
#5AEBE4
cmyk
62  0  3  8

Liven Dark

Use for text & illustrations

rgb
rgb(43, 42, 53)
hex
#2B2A35
cmyk
20  22  0  79

Medium Grey

Use as content background

rgb
rgb(151, 151, 151)
hex
#979797
cmyk
0  0  0  41

Light Grey

Use as content background

rgb
rgb(184, 184, 184)
hex
#B8B8B8
cmyk
0  0  0  28

Liven White

Use as content background

rgb
rgb(255, 255, 255)
hex
#FFFFFF
cmyk
0  0  0  0

Brand Font

Fonts are an important part of our brand identity - they help define the look and feel of Liven, both online and in print. We use our brand font to display our content, highlight features, and emphasize what is important on our platform.

Montserrat Bold

Montserrat Semibold

Montserrat Medium

Montserrat Regular

Montserrat

Montserrat is a bold, versatile font inspired by the beautiful, traditional Montserrat neighborhood of Buenos Aires. We use Montserrat all across the Liven platform for our features and content.

Color Distribution

Of equal importance to our color values is how they are used in relation to one another. We rely heavily on our primary gradient, and use our cascading grey and white values to designate content hierarchy.

Press Images

We prefer to be represented in media with our most current look. If you are looking for an image that describes Liven and our work culture, feel free to use any of these photos that we've already taken.

Download all images
Brett Fischl - Head of Product

Brett Fischl

Head of Product

Brendan Michaelsen - Founder & Product Evangelist

Brendan Michaelsen

Founder & Product Evangelist

Michael Cloran - Founder & Strategic Advisor

Michael Cloran

Founder & Strategic Advisor

Connor Love - Head of Operations

Connor Love

Head of Operations

Darye Henry - Technical Advisor

Darye Henry

Technical Advisor

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